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marketing trends

CBT Automotive Newscast for January 21, 2020

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Today on CBTNews.com - Tuesday, January 21st, 2020: Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020 High-level marketing concepts can be...
service drive

3 Tips to Sell More Cars Through the Service Drive

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Use Data to Get Service Drive Customers into the Showroom 45% of customers who service at a dealership bought not only the car they are...
post-visit video

Sending a Post-Visit Video of the Vehicle

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 Does taking a post-visit video of a vehicle and sending it to the customer who was at a dealership looking at that particular vehicle...
Hope for Gain

H.F.G.: Hope for Gain

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 HFG? What do these three letters have to do with customers buying a vehicle from your dealership today? Mark explains.   VIDEO TRANSCRIPT: I want you...
drive

Talking During the Demonstration Drive

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Put the Customer in the Driver’s Seat and Listen Performance strategist Tony Robbins says, “For changes to be of any true value, they've got to...
deal proposal

Presenting a Proper Deal Proposal

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On this week's episode of On the Mark, Mark Tewart gives some of his opinions on how you can present the best deal proposal...
walk around

What to Say When Customers Say, “We Just Want to Walk...

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On today's Tip of the Day, David Lewis of David Lewis & Associates shows you how to lower your customers' defensive posture and improve...
lease

Ways to Pitch a Lease

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Lots of dealers are able to sell a car at full MSRP when selling a lease. Many consumers don’t think about negotiating the purchase...
Tip of the Day

Getting Out of a Rut

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 In a rut? It happens to the best of us. Forget about why you’re in it. Mark gives you three simple steps to get...
newscast

Four Ways Your Dealership Can Use a Sales Funnel

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The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel”...