Tag: ROI

When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata....

Have you purchased equipment for your service team that isn’t being used? Or maybe it just isn’t being used as often as it should...

Proactive Dealer Solutions emerged as one of the industry's leading BDC solutions providers and has pioneered innovative BDC concepts, which have evolved into better...

Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...

According to a 2020 study by CDK Global, 55% of consumers identified distrust as one of the main reasons for choosing aftermarket service providers...

Every interaction you have with a customer has an impact on your bottom line and the reputation of your dealership. Whether that touch point...

When the pandemic first hit the United States in early March, dealers began to revaluate their department budgets and overhead costs to offset the...

It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts...

Perhaps you’re trying out your own marketing plan or you might have hired an out house agency to develop a comprehensive marketing plan for...

One of the questions auto retail marketers often ask is, "How do I know if my marketing campaigns are delivering ROI?" Unfortunately, the question doesn’t...