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employees

Four Ways Automotive Managers Lose Good Employees

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Most People Are Not Happy With Their Jobs Former NFL Head Coach, Tony Dungy once said, “The secret to success is good leadership, and good...
newscast

Larry Dorfman: Why listening to customers is more important than ever...

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On today's CBT Newscast for Thursday, September 21st, 2017: Larry Dorfman: Why listening to customers is more important than ever "The auto industry needs to get...
Larry Dorfman

Larry Dorfman: Why listening to customers is more important than ever

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"The auto industry needs to get better as an industry." Ever hear that statement before? Maybe there are staff members at your dealership that...
female customers

Retaining Female Customers

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Have you stopped to think about the retention you would get from female customers if you just took a little more time to explain...
retention

Driving Customer Retention to Your Dealership

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Customer loyalty does not necessarily translate into repeat business for your auto dealership. OEMs and dealers spend millions of dollars seeking to convert consumers...
newscast

How prepared are you for the future? | 7 Ways to...

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On today's CBT Newscast for Monday, August 28th, 2017: How prepared are you for the future? Doug Betts, Senior VP of Global Automotive Operations at J.D....
customers

7 Ways to Leverage Existing Customers for More Sales

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Generally in sales, dealership staff are often looking to find new leads rather than leveraging their current customer base. They’re all wanting to increase...
loyalty

Cutting Edge Dealership Loyalty Programs

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In car sales, J.D. Power’s 2016 New Autoshopper Study shows that more than 90 percent of car shoppers visit online sources when searching for...
Online Reviews

How to get the positive online reviews you want

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Online reviews can be a blessing and a curse. Positive reviews are important for several reasons, including retention purposes. However, there are some people...
customer loyalty

Secrets you should share to delight customers and win their loyalty

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The year was 2008 and all kinds of businesses were sinking in the quicksand of the Great Recession. When that economic hell broke loose,...