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Discover how dealerships are adapting to the current sales environment with comprehensive training and leadership support.

The vital role of sales and BDC training in today’s automotive...

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As the dust settles post-NADA Show, dealerships are buzzing with revitalized passion for the road ahead. However, the emphasis on effective training should not...
Matt Easton joins CBT Now to discuss a critical mistake that sales professionals make along with best practices for taking care of clients.

Why are sales professionals in a hurry? — Matt Easton |...

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Sales professionals have two primary jobs in the dealership: make the customer happy and make the business money. Unfortunately, some companies prioritize the latter...