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big data

Big data + targeted marketing = your next buyer

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Big data has been taking center stage in the future of retail marketing but can this predictive analysis be used to find your next...

Mark Fields: Subprime market “not a bubble” right now

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In this interview from CNBC at the recent New York Auto Show, Ford Motor CEO Mark Fields talks about the automaker's growth strategy, driving investor enthusiasm, a 'plateauing'...

New-Car Dealership Employment Sets Record in 2016

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NADA.org: TYSONS, Va. (April 13, 2017) - Employment, wages and payroll at U.S. new-car dealerships all continued to rise in 2016, according to a new...
newscast

Daily Newscast: Mark Fields on the border tax | Crafting customer...

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  In today’s CBT Newscast for Wednesday April 12, 2017: Crafting an outstanding customer experience at your dealership Mike Wittenstein, Managing Partner with Storyminers has been crafting...
newscast

Daily Newscast: Mark Fields on the border tax | Crafting customer...

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https://www.cbtnews.com/dailyautomotivenews-april12-2017-newscast/
used car

Are you prepared for the used car onslaught?

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Over the past several years, as the U.S. economy has gained steam and consumers have rushed out to buy new cars, the average price...
follow-up

How much follow-up are you doing?

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  On Today’s Tip of the Day, Cory Mosley challenges you to stretch yourself. Are you going the extra mile for follow-up?
J.D. Power

Delivering Great Content is Key No Matter What Device Consumers Use:...

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On March 29, 2017, J.D. Power released results from their 2017 U.S. Automotive Website Evaluation Study Cross-Device. Their findings ranked Cars.com highest in Overall...
staff

One-Price Dealerships & How to Staff for Success (Part 2 of...

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 On Today’s Auto Marketing Now, Brian continues his discussion with Alan Krutsch, VP sales and Marketing for Ryan Adams Group. Alan talks about a...
newscast

Daily Newscast: Does “old school” selling still work? | Jon Acuff...

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Jon Acuff Keynote: The 4 things your dealership needs to navigate change Jon Acuff is the New York Times Bestselling author of five books including...