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In the latest episode of CBT Now, Matt Easton argues sales professionals must address the underlying outcomes customers seek.

How salespeople can prioritize consumer outcomes over product features and benefits...

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Selling your features and benefits is dead in 2024, and selling the value is on life support, says sales coach and Easton University founder...
Over the past 11 months, used and electric vehicle affordability improved following years of sharp price increases, according to iSeeCars.com

Rising new vehicle costs drive the demand for used and EV...

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Over the past 11 months, used and electric vehicle affordability improved following years of sharp price increases, according to iSeeCars.com. While used vehicle costs...
EPA regulations

How will new EPA regulations change the auto industry?

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On Wednesday, Apr 12, 2023,  The U.S. Environmental Protection Agency, EPA, is set to announce new regulations intended to bring EV market share to...
Gross Profit

7 Words That Will Increase Your Gross Profit

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What if Paul Cummings told you that there are 7 words that will increase your gross profit by 20 percent: Can you see some...
Thought Leaders

Automotive CX Summit Promises High-Value Experience for All Attendees

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Jon Munzel, the founder and President of the Thought Leadership Summits, joins us on our CBT Automotive Network and is excited to share with...
Marketing Solutions

Hearst Autos Aims to Deliver In-Market Shoppers to Your Website

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Hearst Autos Aims to Deliver In-Market Shoppers to Your Website Car and Driver is entering the retail space and they are excited to branch outside...
Nissan

Dealership Upgrades At Nissan Embrace The Future

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The familiar circular logo is staying, but Nissan Motor Company said that many showroom changes are afoot with the company aiming for upgrades in...

Moving Excess inventory – Haig Stoddard, Wardsauto | Attracting the Sales...

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On today's CBT newscast for Tuesday June 13, 2017: Congrats On Your New Car! But Before You Go… After weeks of test driving, researching and debating...
trending

Trucks & Crossovers are hot, but what else is trending in...

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  It’s monthly sales numbers time again. Joe chats with Haig Stoddard a Sr. Industry Analyst with Ward’s Auto to get an update on the...