Tag: Product
Sharp to supply infotainment screens for Fisker and why it matters
Their first vehicle, the Fisker Ocean SUV, is still some distance from launching, yet the in-vehicle experience is being elevated. Fisker is partnering with...
Is now the right time to try upfront F&I pricing?
Many years ago, Carmax stormed into the automotive space with the ‘no haggle’ price. What you see on the window sticker is it...no negotiation,...
How to raise your PVR in one simple step
Every F&I department has metrics it must meet every month and, in some cases, every day. They include penetration levels per product, CSI scores,...
Why better listening in F&I is important to increasing PVR, CSI
Most sales gurus will tell you that the pitch matters, the right questions matter, and that the ‘consultative sale’ is critical to high performance...
3 ways data analytics can help your F&I staff
As the markets start waking up from their COVID-19 slowdown, F&I departments are also trying to get back in the groove they were in...
Moving marketing to an increasingly online environment
Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September...
Studies Show Key to Selling is Relationship over Product
The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a...
Better Framing, Better Context Equals Higher F&I Sales
Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves...
How to Fix the Critical Errors that Are Preventing Your Dealership...
Do you watch business-based reality TV shows? I love these shows not only for the excitement and entertainment, but for all the parallel messages...
What Not to Say in Sales or Business
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most...
