Tag: price transparency
Bridge the Online Experience to an Easy In-Store Conversation – KBB
Developing context for a vehicle's price is important and a must-have for car buyers. Here to discuss that further is Michael Wulf, Vice President of...
Live Bid Trade-in Team Guarantees Value of Every Car
Everyone knows engaged customers are much more likely to transact. Telling us more about that in today’s interview with Joe Gumm is Mike Dodd,...
When Price Meets Context: The Impact of Price Transparency
In 2013, a survey of 2,500 Americans by the Boston Consulting Group revealed that one of the leading qualities consumers are looking for in...
