Tag: premium
11 tips for managing dealership finances
Owning an automotive dealership includes making important financial decisions that can affect your business’ growth and success. Financial management skills are essential for achieving...
Chinese EV makers push to gain a foothold in American car...
Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder, and CEO of Automotive Ventures, where I put recent automotive and...
Attracting first-time car buyers: How to understand the needs of younger...
First-time car buyers, particularly millennials, are becoming an increasingly influential demographic in the auto retail industry. Previously, experts underestimated the interest of this generation...
Why your dealership should prioritize these 3 important marketing areas —...
Effective marketing strategies are critical to your bottom line, but in today's ever-changing environment, you may find it hard to keep up. On today's...
Car sales tips: The most effective ways to simplify closing the...
Endless time with a customer hopefully leads to one thing, closing the deal. But, often this essential task gets treated as an afterthought. Or...
McGovern Automotive adds CDJR dealership, Asbury sells Acura store in Texas
The buy/sell market for dealerships is a dynamic environment influenced by various factors, including economic conditions, consumer preferences, manufacturer requirements, and regulatory changes. Despite...
How this automotive startup is helping consumers and dealers safeguard their...
Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder, and CEO of Automotive Ventures, where I put recent automotive and...
The three levels of functionality in hybrid CDP platforms
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, provided updates on the launch of Google Analytics 4 and...
4 common types of difficult customers and how to handle them
Some customers are harder to deal with than others. Whether they are loudly yelling out at you, are especially demanding, can’t decide on anything,...
5 of the most useless features to ever appear in cars
If you’ve been in the car business long enough, you've come across some vehicle features that evoked a “What were they thinking?” comment or...
