Tag: premium
How Ford is growing minority representation within its dealer network —...
Ford Motor Company is taking significant strides to meet its 2020 goal of adding 100 minority dealers within five years. Today on Inside Automotive,...
How is the public responding to new FTC proposed rules? Companies...
Welcome to this episode of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps...
4 methods to navigate the most common sales objections — Matt...
Nearly every potential customer you deal with has sales objections or reasons they're hesitant to purchase your product. These objections typically include price, value,...
Barriers and opportunities the auto industry must address to achieve an...
Popular media would have us believe that the automotive industry is on a smooth and rapid transition to EVs. At the same time, governments...
17-year-old invents new electric motor that could reduce EV costs
A 17-year-old inventor might have just helped pull down the cost barrier for cost-conscious consumers of electric vehicles. While electric cars have become more...
Why your car dealership must build a robust first-party data strategy
Car dealers and marketers must develop their understanding of first-party data once third-party cookies are discontinued. Today on Inside Automotive, we’re continuing our conversation on...
6 dealership events that can build brand loyalty in your community
Are you looking for a way to build brand loyalty while attracting and retaining new customers? Your dealership could serve a dual purpose of...
How general manager Eddy Allen fosters an outstanding customer experience despite...
Like many other car dealers in retail automotive today, Eddy Allen, the General Manager of Jaguar-Land Rover Norwood, grew up in the business. He...
Automakers rev up subscription-based services, but will customers get on board?
This past July, media outlets took notice that BMW was selling subscription-based services, with a price tags of $18 a month, $300 for three...
5 tips for better stress management in the dealership [updated 2022]
Stress is super common and can detrimentally hurt your health. First, know that stress is a normal reaction to a trigger. This is our...
