Tag: premium
Are customer surveys actually hurting the overall customer experience? It depends
Car dealers rely heavily on acquiring and improving customer feedback, but could those customer surveys hurt the overall experience? Joining us on CBT Now...
How your car dealership can effectively leverage TikTok For Business
In the last couple of years, the social media platform TikTok emerged and became a global phenomenon. But the platform is much more than...
How car dealers can help their salespeople find and sell more...
Welcome to another edition of Inside Automotive with anchor Jim Fitzpatrick. On today’s show, we’re joined by Jennifer Suzuki, President of eDealer Solutions, acclaimed...
GfK AutoMobility study uncovers growing consumer resentment about dealer markups
What would you think of a business that ticks off three out of every ten customers? That's what's happening at car dealerships charging above-MSRP...
3 best practices for CRM customization
The past few years have been a challenge for all industries – I’d argue especially retail automotive. Shuttered showrooms, a boom in digital retailing,...
Is your auto dealership prepared for the transition to Google Analytics...
As Google Analytics 4 (GA4) works to replace Universal Analytics standards that have been in place for years, you need to make sure your...
‘Kia Boyz’ viral TikTok trend sparks nationwide thefts of Kia and...
The prevalence of the social media platform TikTok has boomed in the past couple of years, with over one billion videos viewed daily. Singing,...
Tesla autopilot vs full self driving: How are they different and...
Since 2014, Tesla's autopilot technology has introduced drivers to autonomous and assistive driving innovation in the form of Basic Autopilot. Over the years, the...
The 2022 Detroit Auto Show preview: What attendees can expect
At long last, the North American International Auto Show (NAIAS) is back in business. Following a three-year COVID-19-related hiatus, the 2022 Detroit Auto Show...
How current trends in auto retail are impacting car dealership values...
According to the Q2 2022 Haig Report, economic headwinds are not having much influence on the auto retail sector. The costs of gas, loan...