Tag: premium
How often should you mystery shop your car dealership?
Mystery shopping is one of the most effective ways to identify areas where your team and processes are succeeding, and where they’re falling short....
Why Don Reed believes EVs could be a major revenue opportunity...
According to GreenCars.com, electric vehicles (EVs) do not need servicing for more than two dozen mechanical components found in ICE vehicles. In light of...
Who is buying electric vehicles and how can you best market...
Did you know there are more than 1.7 million EVs in operation in the US today? Well, that is just one of the surprising...
The value lifelong customers bring to your car dealership
Building a loyal base of customers is one of the most challenging endeavors for any automotive retail store.
Research shows that a commitment to building...
How Toyota USA is addressing DEI to create a more equitable...
Toyota is the number one retail automotive franchise that dealers want to have, and consumers want to buy. But the question must be asked,...
Why some automakers are taking a slow approach to EVs
Electric vehicle sales are continuing to grow around the world. Therefore, one would think that all automakers would be jumping into this arena and...
NADA Update: Inventory, interest rates, new FTC rules, Ford EV certification,...
For this quarter’s NADA update, we’re pleased to welcome back the President and CEO of NADA, Mike Stanton, to discuss the state of automotive...
4 tips to better manage your car dealership’s pre-owned department
It's restating the obvious, but the car business doesn't operate in a vacuum. This is especially the situation when it comes to the pre-owned...
Can introverts make great car salespeople?
The idea of an outgoing individual willing to be bold, energetic, and almost a little pushy is what most consumers expect when interacting with...
Best practices salespeople must focus on as the auto industry evolves
Salespeople at auto dealerships across the country are being urged to brush up on their skills, as 'easy' sales from the past few years...
