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chip shortage, if industry

Building the Best You: If we’re not growing, are we falling...

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It can be easy to feel overwhelmed when it comes to all the factors we can’t control in the automotive sales industry. The state...
service

Where service sales should focus as winter digs in

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With winter bearing down on us, it’s time to consider how your service department can meet the needs of drivers in your area. Aside...
data-driven marketing approach

The importance of taking a data-driven approach to dealership marketing

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The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive...
tension

5 strategies to diffuse tension in the car dealership

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Dealerships tend to be staffed by highly competitive individuals, and many of the positions have pay structures based on productivity. With a high degree...
franchise, ev sales, EV rules

Trade associations warn Ford is undermining the franchise system

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Many dealers feel that the franchise system is under attack following the announcement of Ford's aggressive new EV policy. The policy will require substantial...
auto dealership, telemarketing

7 tips to improve your auto dealership’s email marketing strategy

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Like most auto dealerships, you're always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective...
South Korean, Twitter, Tesla

Opinion | Is Elon Musk still fit to run Tesla?

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It’s hard to look at the news lately without Elon Musk being at the front and center of things. His recent $44 billion acquisition...
Automotive Ventures EVs startups connected car Buick CES

GM’s regional fulfillment model for EVs and Mercedes-Benz’s subscription fees for...

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Welcome to this episode of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps...
Ken Blanchard leadership

The Simple Truths of Leadership and how to practice them with...

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 Throughout the hustle and bustle of leading an organization, oftentimes the fundamentals of leadership can take a back seat or in some cases, become...
hours per RO

4 innovative ways to grow your service department’s hours per RO

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Among the top KPIs your service department should be evaluating, the hours per RO is one of the most important. After all, you don’t...