Tag: premium
OEMs want to transform the car business: Should dealers be worried?...
Automakers are pushing for sweeping changes to way vehicles are sold, but how do franchisees factor into their plans? On this episode of Inside...
Lights, camera, action: Your playbook for high-quality professional walkaround videos
You've seen the stats – customers are increasingly turning to video content to make informed decisions when purchasing a car. In a recent Think With...
The pitch-less sales pitch: How successful dealers win over difficult clients...
How do successful salespeople persuade guarded or disinterested car buyers? On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Matt Easton,...
Innovations in autonomous driving: Navigating legal and ethical implications
Autonomous driving cars were once the work of science fiction. Today, the idea of breaking out the laptop stand, drinking some coffee, and letting...
The influence of over-the-air updates on connected vehicles
Welcome to another edition of The Future of Automotive, with Steve Greenfield, Founder, and CEO of Automotive Ventures, where I put recent automotive and...
NAMAD’s Damon Lester on the latest dealer diversity and inclusion efforts
The automotive industry has historically struggled with the rise of diversity and inclusion. But in recent years, there has been a push for greater...
Google Analytics 4: How the ASC is preparing dealers for a...
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, discussed the importance of merging...
Selling is discovery: Determining what your customer needs [+5 questions to...
Even all-star sales team members can experience hiccups when helping car buyers find the best vehicles for them. You may have a customer who...
Addressing vehicle trade-in pain points: Building trust with education — Micah...
Dealers have been turning to consumer trade-ins as a key source of inventory, so why are trade-ins a pain point for buyers and sellers?...
Car sales tips: Converting aggressive prospects into paying customers
As an automotive salesperson, you've probably had your fair share of interactions with aggressive prospects. These individuals often resort to bullying tactics to get...
