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COVID-19

Finding the bright spots for F&I during COVID-19

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We are always looking for silver linings when things are going haywire in life. The last 6 months navigating the COVID-19 crisis as a...
COVID

Car Buyers Have Positive Outlook, But Still Show Concerns From COVID-19

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There may be a swing in optimism among car buyers even in the midst of the COVID-19 pandemic. At least, that seems to be...
negative reviews

Tips for Improving Dealership Reviews and Maintaining a Meaningful Online Reputation

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The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the...
recalls

How to Turn Recalls Into Positive Customer Experiences

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Recalls are never good news for customers. At best, it means the added inconvenience of scheduling an appointment, waiting for the repair, and/or leaving...
rejection

Positive Reactions to Negative Rejections

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Even the best salesperson will have a bad day. Rejection comes hand-in-hand with sales, so it’s essential to know how to react when the...
positive

5 Things that will give you a positive mindset all day

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  A positive mindset helps your brain perform significantly better than a negative, neutral, or stressed mindset. According to Inc.com, there are five things you...
newscast

Daily Newscast: Does marketing during big sporting events work for dealers?...

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  In today's CBT Newscast for Monday April 3rd, 2017: Does marketing during big sporting events work for dealers? Marketing around huge sporting events is garnering a lot...