Tag: PCG Companies
The secret ingredient to choosing the right CDP for your dealership
On the last episode of Auto Marketing Now, automotive marketing expert and founder of BPE Enterprises, Brian Pasch discussed the three levels of functionality...
Google Analytics 4: How the ASC is preparing dealers for a...
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, discussed the importance of merging...
Closer Look: Digital security and proprietary access for CDPs
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG companies and auto marketing expert, discussed how marketing automation platforms...
Choosing between a CDP, marketing automation platform, or hybrid system
On the last episode of Auto Marketing Now, we discussed some of the building blocks of Customer Data Platforms (CDP), and how they can...
CDP building blocks: Identity, entity and household resolution
Now that we have covered the benefits a Customer Data Platform (CDP) can provide to dealers, it is time to examine the basic building...
Brian Pasch shares the best auto marketing strategies for modern car...
Customers may now browse your inventory and shop online with greater ease than ever before, so, it's critical to keep them engaged in your...
Brian Pasch talks about his open letter to Ford CEO Jim...
While speaking at the 2022 Alliance Bernstein Strategic Decisions Conference, Ford CEO Jim Farley made bold comments about operational restructuring that could have serious...
Brian Pasch shares valuable takeaways from the annual DMSC
Each year dealers across the country flock to Napa Valley, California, for The Digital Marketing Strategies Conference or DMSC, and this year was no different. Today...
Brian Pasch addresses the digital marketing challenges car dealers are facing...
How are you addressing your marketing measurements in today’s digital landscape? Joining us on today’s show Brian Pasch, Founder, and CEO of PCG Companies,...
3 critical components that are key to your car dealership’s modern...
Over the past year, modern retailing has largely focused on accelerating digital and virtual processes to provide consumers with a much better shopping experience....
