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Minimalist marketing techniques to try at your car dealership – Paul...

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There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of...
Paul Potratz

Paul Potratz on Creating the Right Messaging Behind Your Facebook Ads

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If your dealership is not using Facebook as part of its marketing strategy, then it should be. The social media platform has become more...
Paul Potratz

The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz,...

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As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment,...
internet leads

Increase Sales With This One Tweak

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“Your only job is to send me the traffic and we will take it from there.” Have you ever said this to a marketing...
newscast

Week In Review: The Latest Trends in Digital Retailing and How...

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CBT News Week In Review for Friday, March 29th, 2019: Shawn Hays on Personal Branding, Increasing Closing Percentages, Setting Goals and Managing Salespeople On today’s show,...
unique

How to Create a Truly Unique Selling Experience at Your Dealership...

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Every dealer knows that in order to disrupt your competition and stand out in the market, you have to be unique. Here to tell...
newscast

How to Create a Truly Unique Selling Experience at Your Dealership...

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Today on CBTNews.com - Tuesday, March 26th, 2019: How to Create a Truly Unique Selling Experience at Your Dealership - Paul Potratz, Dealership Branding Expert Every...
pay plan

How to Create a Competitive Internet Manager/Director Pay Plan

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The ability to shop online has changed how we make purchases as consumers, as well as how sales processes are handled across all industries....
newscast

Week In Review: Cultivating a Positive Company Culture | 6 Things...

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CBT News Week In Review for October 5th, 2018: 6 Things to Prepare Your Dealership for a Strong Year in 2019 - Mark Tewart Joining Jim...
newscast

Why It’s Important to Cultivate a Positive Company Culture | Are...

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Today on CBTNews.com - Wednesday, October 3rd, 2018: Why It's Important to Cultivate a Positive Company Culture - Paul Potratz Great company cultures don’t appear out...