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F&I managers

How to help struggling F&I managers embrace change

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When someone has done the same job for years, the exact same way every day, it can be a challenge to get them to...
car buying experience

Responding to a customer’s strong objection with one simple question

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, tells you how you can get your point across and...
Gardner

How to handle and overcome car sales objections with today’s buyers

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How do you handle objections in today’s marketplace? Joining us today is Sean Gardner, instructor and sales trainer with the Joe Verde Group to...
objections

Is Overcoming Objections a Lost Art?

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  On this week's episode of F&I Today, Becky Chernek discusses whether or not the F&I manager should be using closing tactics with the customer to...
overcoming objections

Overcoming Objections (Part 10)

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In the final part of his series on Overcoming Objections, David Lewis discusses the objection conversion, taking an objection you are not as good...
overcoming objections

Overcoming Objections (Part 9)

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On this week's episode of Straight Talk, David talks about the reason we do what we do to close the deal, avoid objections and...
overcoming objections

Overcoming Objections (Part 8)

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In part eight of his series on overcoming objections, David Lewis goes over step three of the DLA Objections Response Process, which is to...
overcoming objections

Overcoming Objections (Part 7)

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In part 7 of this 10 part series on overcoming objections, David Lewis goes over the "counter-step" and other ways you can overcome objections...
overcoming objections

Overcoming Objections (Part 5)

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On today's episode of Straight Talk, David Lewis continues his 10 part series on overcoming objections. In part five, David presents some common responses...
overcoming objections

Overcoming Objections (Part 4)

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On today's episode of Straight Talk, David Lewis continues his 10 part series on overcoming objections. In part four, David presents some common responses...