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Gen Z

Does Gen Z Really Prefer to Buy Online?

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There’s a lot of hype in the market about the impending death of brick-and-mortar dealerships. Tesla is banking on this supposed doomsday already by...
Ben Ellencweig

The 3 Things Consumers Want When Shopping for a Vehicle Online...

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 Jim Fitzpatrick sits down with Ben Ellencweig, Partner at McKinsey & Co., on CBT News to talk about how dealerships must adapt to the...
sell better

5 Tips To Sell Better Online

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It might be a little hard to envision now, but there was a time where products were only sold in a physical sense and...
accounting

Dominate Year-End Accounting at Your Dealership

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Submitting year-end accounting can be a difficult and time-consuming process for dealers. From completing W-2s and 1099s to processing 1095-Cs, the list of forms...
communication

Keeping Online Communication Simple

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Communicating with the online customer should be no different than when they’re in the showroom. There. Done. Period. I can stop writing now. But in reality,...
customer experience

Mapping Your Online Customer Experience

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In the current competitive auto market, having an online presence is a must. Before they even set foot in your door, chances are the...
employees

Should Your Website Have a “Meet Our Employees” Page?

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Today, having a strong social media and internet presence is a must for all companies, dealerships included. However, though we know that these elements...
car buying

Four Tips for Competing Against Services like Carvana

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The concepts of flexibility, instant gratification, and convenience have crept into every facet of our lives as consumers. We can buy anything online thanks...
e-commerce

Is E-Commerce Driving the Auto Industry?

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Over the past decade or so, the automotive industry has been through some major changes. A large part of this change stems from the...
F&I

F&I At Their Fingertips: Millennials Prefer the Auto lending Process Online

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The Tide is Changing For Millennial Car Buyers 80 million Millennials have entered adulthood and have replaced Baby Boomers as the largest generation alive. Approximately 10,000...