Tag: online
The Automotive Industry’s New Normal
As with nearly all industries, the on-going social distancing restrictions put in place to combat COVID-19 are impacting the way vehicle manufacturers and the...
Turning Online Car Browsers into Buyers
The online retailing process is rather new for most car dealers. What was a small niche just weeks ago has become the norm for...
Why Did it Take a Pandemic for Dealers to Embrace Digital...
Recently, I had a conversation with a friend who heads up a large technology firm which provides Digital Retailing software to auto dealerships. He...
Used Car Buyers Still Prefer Buying at Dealership, Not Online
Tech advances in automotive retail have expanded a customer’s buying options. Online lead generation and hours of research have streamlined the time it takes...
The Importance Today of the Sales Walkaround
Car buyers go online, that’s a fact. Think With Google research shows that more than 95 percent of car sales start with the customer...
5 Ideas to Help Increase Profits Across All Departments
In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
5 Tips to Effectively Manage Your Dealership’s Online Presence
Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding...
10 Ways To Improve the Art of Appointment Setting
Scheduling impacts every area of your service department. The challenge is that many advisors and appointment setters see the appointment process as something to...
Are You Out-Performing the Competition in Digital Retailing?
Digital retailing in the automotive space is an unavoidable force that must be reckoned with. For many dealers, it is a sink or swim...
Traditional Advertising Is Dead. Or is it?
The internet is having a moment, which could lead dealerships to question whether the smart move would be to move the majority--or all--of their...
