Tag: online
Best practices for using video on a dealer site
We live in an emerging Golden Era of video and photography. The new iPhone 12 can record videos in Dolby Vision format, and they...
Policaro Group on the use of innovation and technology in automotive...
In Southern Ontario, COVID-19 affects customer sentiment just like the rest of the world. Google reports that 59% of car shoppers would complete their...
Tips to improve your virtual showroom
On a typical day, when most people will never stop by your dealership but they'll visit your website, the importance of digital showroom curb...
Online consumer engagement showing indications of industry rebound
Car shoppers are continuing a slow but steady push back to normal purchasing practices, according to analysis of marketing data by Comscore in a...
Auto industry recovering well amidst retail slump
Most industries have taken a devastating hit because of the coronavirus pandemic, with some recovering at a faster pace than others. The auto industry...
The challenge is on for franchised dealers as Vroom, Carvana stock...
On Tuesday, Goldman Sachs upgraded online auto retailers Vroom Inc and Carvana Co from ‘Hold’ to ‘Buy’ status and raised the price targets for both companies....
Moving marketing to an increasingly online environment
Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September...
Phone Skills a Key Ingredient for Effective Virtual Retailing
In light of the ongoing pandemic, auto sales and service continue to grow in popularity online. Capgemini research from May 2020 shows that “46...
CarGurus Report: 70 Percent of Consumers Are Actively Searching for Vehicles
According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these...
Analyst Predicts a Third of American Malls Close in Next Year....
The retail industry has been relatively stable for decades. Small retail stores and chains could be profitable by maintaining low overhead in malls, but...
