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online experience

Offer a Customized Online Experience at Your Dealership – Paul Wagner,...

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Every dealer wants to make sure their dealership has a great online and offline customer experience. On today’s show, we are joined by Paul...
Fair

A Forward-Thinking Alternative To Traditional Car Ownership – Scott Painter, Fair

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Scott Painter joins CBT Automotive News from the J.D. Power Automotive Conference to talk with us about Fair, an app that can help consumers...
Dealerships

Bring the Excitement Back Into Your Dealership – Mark Olson, Findlay...

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We recently had a chance to catch up with Mark Olson, General Sales Manager and Internet Director of Findlay Kia, in Las Vegas, Nevada. Olson,...
Autotrader

Autotrader is Furthering Their Distances From Others In the Industry With...

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The last time we spoke to Jessica Stafford, Senior Vice President & General Manager at Autotrader, she told CBT News how AutoTrader kicked off the year...
ReMarketing

Transforming The Automotive Wholesale Digital Marketplace – Nick Peluso

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In a recent interview with CBT News Nick Peluso, President of Manheim, a Digital Marketplace discussed how the company is thriving on its success....
marketing

Intelligent Advancements in AI, Attribution, and Ad Securities: The Future of...

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Knowing where your money is being spent and tracking its profitability is in high demand at every dealership. Andy MacLeay, Director of digital marketing...
online shopping

Bridging the gap from online experience to showroom buying

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Attribution, to some, is connecting online activity to what happens in a dealership. For James Grace, Senior Director of Analytics Products with Cox Automotive...
Peter Leto

Daily Newscast: Google’s VP of Automotive talks about online shopping trends

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Google’s VP of Automotive talks about online shopping trends Customers demand this vehicle. Are you giving it to them? WardsAuto: What your dealership should focus on...

Do’s and don’ts of customer surveys

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Customer-survey feedback can tell dealers what they are doing right and wrong and even whether a salesperson during a demo drive took a woman...
Brooke Kovanda

3 Ways to Develop Happy Customers Online

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Every day, more of the car buying process is occurring on dealership websites. As the automotive industry comes to terms with this, it becomes...