Tag: online car buying
Dealerships explore new strategies to win over younger car buyers
Imagine a family-owned dealership deeply rooted in tradition but now facing a pressing dilemma: attracting the elusive younger generation. As digital platforms and social...
It’s all about the perfect payment
There’s nothing about paying bills that consumers like, so it follows that the easier and cheaper and most penny perfect they are to pay,...
7 tips for enhancing your dealership’s online vehicle merchandising strategy
In today's fast-paced digital ageÂ, having a robust strategy for showcasing your dealership’s vehicles online is not just a passing trend – it's absolutely...
How CDK Global is enhancing online to in-store modern retail experiences...
Earlier this year, CDK Global released its Friction Point Study, which surveyed both shoppers and dealers to determine what points in the car buying...
Leveraging mobile apps for improved customer engagement in dealerships
On any given day in your dealership, a mechanic will grapple with diagnosing a perplexing issue in a customer’s vehicle. A tool that swiftly...
Creating a seamless online-to-offline EV buying experience
Remember the golden days of car buying? There wasn't an internet where people could do research—only magazines. When new cars arrived, dealers often used...
From online to in-store: creating a seamless dealership customer experience
Rapid digitalization during the pandemic has made a lasting impact on the way customers shop for vehicles.
According to S&P Global Mobility's latest Vehicle Buyer...
Do car buyers take online price ratings seriously?
Whether used car managers like it or not, the car price rating systems on websites like CarGurus and Cars.com are meant to be a...
Future proofing your dealership in a modern environment
The past few decades have seen a technology boom across all industries, including automotive, that has changed buying habits, expectations, and landscapes forever. The...
Increased online sales adoption could signal the in-person experience needs change
The 2022 Deloitte Global Automotive Consumer Study indicates that concluding a vehicle in-person remains the preferred method for 75% of car buyers. However, more...