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car buying experience

Responding to a customer’s strong objection with one simple question

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On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, tells you how you can get your point across and...
ancillaries

The case for trying preloaded appearance ancillaries

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F&I has always been tasked with handling all the aftermarket sales over the years. VSC, GAP, tire & wheel, and many other smaller products...
car

Car buyers advised to skip negotiating, pay sticker price during entrenched...

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Chip shortages, factory shutdowns due to COVID outbreaks, and a lack of used car inventory from rental companies are all combining to create supply...
negotiating

The Steps to Negotiating

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On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you...
negotiating

The Four Stages of Negotiating

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On this week's episode of On the Mark, Mark Tewart breaks down his four stages of negotiating: hard ball, concede, agreement, and lock down.
give-get

The Give-Get Negotiating Technique

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On this week's episode of On the Mark, Mark Tewart talks about one of his favorite negotiating techniques, the "give-get" principle.
customer

Never Leave the Customer Alone at Your Desk

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On today's episode of Straight Talk, David Lewis of David Lewis & Associates talks about one of the easiest traps to fall into during...
pre-qualifying

Pre-qualifying shoppers by brand, not budget

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  Pre-qualifying shoppers with questions about their budget is the best way to insure that you will get an untruthful answer in response. The only...
negotiating

Is Your Negotiating Process Hurting You?

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Thinking Like a Customer Might Seal the Deal By: Mark Tewart It’s a fact that the majority of customers still want to negotiate. Depending on the...

CBT News – November 19, 2015

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On today's show: Mike Anderson, CEO of the Rikess Group, discusses the benefits of less negotiating, more explaining Are your customers aware of features...