Tag: NADA 2015

2015 is all about digital strategy and the evolution of mobile search. April Rain, Founder and CEO of Digital Rain, Inc., shares her digital marketing...

Cory Mosley is a trainer, strategist, speaker and principal of Mosley Automotive Training. In this exclusive NADA interview, he discusses the importance of customer...

The phone calls are coming in. After customers have done online research, they call the dealership. Mike Haeg, Director of Business Development for Century...

Mitch Cummins, President of Opportunity Max, sat down with us at NADA 2015 and discussed the importance of correct web links, updating your store...

Sean Gardner, an instructor and trainer from the Joe Verde Group, says he believes all managers should be involved in the training. Here is an...

Patrick Kelly, President of AutoLoop, says customers want instant response. The importance of answering a phone call is crucial for scheduling appointments, but most...

Larry Gamache, Communications Director of Carfax, talks to Russell Brown at NADA 2015 about their record breaking consumer traffic. He says Carfax is offering new...

John Howard, Marketing Leader for Automotive Industry from Synchrony Financial says gaining customer loyalty is key. Synchrony Financial is currently hosting The Engage with Car...

Jack Humbert, V.P. of Franchise Sales for J.D. Byrider, predicts growth in both the new and used car market.

The process behind selling a car is a lot different than even 5 years ago because everyone has a smart phone in their hand...