Tag: modern retailing
Boost your digital retailing experience
We know consumers are information-hungry, as it drives their car buying decisions. Sixty-five percent of consumers spend over a month researching their next purchase,...
What shoppers expect to find on your website VDPs
Modern retailing in the automotive industry now includes an ability for shoppers to perform much of their transaction online. But even before buying a...
Why PCG Companies is partnering with Car Wars to measure call...
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Sarah Ciociola, Paid Media Director at...
The best practices for car dealers to spotlight in preparation for...
The new year is approaching, yet many car dealers are still dealing with the effects of the COVID-19 pandemic. Today on Inside Automotive, we’re...
Moving forward: The focus and path for Roadster and CDK Global
In early June 2021, CDK Global acquired Roadster for $360 million. The two companies joined forces with the intent to drive modern retailing to...
What is Open Dialog Advertising and how does it connect consumers...
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Eric Brown, Co-founder and CEO of...
Why consistency is key to creating the best online car-buying experience...
Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from...
How software innovation companies are reimagining automotive retail
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, sits down with CEO of A2Z Sync, Chip Perry to...
From recon to retail: Passing the baton from the backend to...
Although prices are beginning to ease for used vehicles, inventory levels are still not where they need to be for franchise dealers across the...
How TIME’s Dealer of the Year Rick DeSilva Jr. showed strong...
For 10 years TIME in partnership with Ally has recognized new car dealers across the country for their performance and community service. This year,...