Tag: millennials
4 Essential Takeaways from Cox Automotive’s Latest Dealership Staffing Study
When it comes to any workforce, the most crucial element is human capital. The skills, knowledge, and experience of those you hire will either...
Study Shows that Younger Millennials and Generation Z Car Buyers Still...
If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study...
Does Gen Z Really Prefer to Buy Online?
There’s a lot of hype in the market about the impending death of brick-and-mortar dealerships. Tesla is banking on this supposed doomsday already by...
Automotive Marketing to Millennials: Important Lessons From a Survey of Over...
Although it took them a while, millennials have finally entered the retail auto market, and they’ve entered in force. According to industry research, 35%...
How to Sell to Millennials in 2019
Before taking on the challenge of how to sell to Millennials, you must first know who they are and what age group they fall...
How a Softer Approach with Millennial Buyers is Best
If there was any age group in America that gets a bad ‘rap’, it’s Millennials. It seems like everyone has an opinion about the 20-35...
Marketing to Changing Demographics
On this week's edition of the Weekly Tune-Up, Becky talks about marketing to everyone from baby-boomers to millennials and how you can appeal to...
What Sets Your BDC Apart From the Competition?
On this week's episode of Kain & Co., David Kain talks to Emily Lindau of Johnson Motors & Ford in Wisconsin about what their...
Reaching Gen Z on Social Media
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into...
The ABCs of Selling to Millennials
Millennials. They turn to their phone for everything: ordering groceries, snapping selfies, booking reservations, Instagramming avocado toast, and stalking exes. It’s no surprise that...
