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young affable consultant talking about features of new car to customer. business man listen to him, choosing new auto in dealership

Why your ego is sabotaging your sales and how to stop...

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As a sales professional, your ego can be your greatest asset or your worst enemy. On one hand, it can give you the confidence...
Matt Easton, founder of the Easton University, joins Jim Fitzpatrick on Inside Automotive to share a few of his “power questions."

How to ask well-crafted questions that positively influence buying decisions —...

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In business and in life, oftentimes what we ASK someone is far more powerful than what we TELL them. Matt Easton, founder of the...
misunderstandings

How to steer clear of misunderstandings in the dealership – Matt Easton...

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Misunderstandings can be costly, so knowing how to effectively communicate is essential before you get to that often dreaded point. On today's episode of...
Matt Easton auditing sales

Simplify the sales pitch to help your customers take action —...

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In today’s world of social media, and information and choice overload, it's no wonder why customers often say, “I need to think about it.”...
repercussions

Matt Easton shares key sales advice: ‘Stop selling and talk about...

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When it comes to prospective buyers, salespeople need to ask the right questions. According to Matt Easton, Sales Trainer, Consultant, and Founder of Easton...
LinkedIn

How your salespeople can generate more leads with LinkedIn — Matt...

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Every salesperson is troubled by the nagging thought, "How do I receive better insight to make myself more credible with resources that can increase...
sales time management

Matt Easton on the importance of having effective time management skills

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On today's episode of Inside Automotive, Matt Easton, sales trainer, consultant, and founder of Easton University joins us to discuss time management strategies.  Time management,...
leads follow up

Why every auto dealership must create a powerful process for lead...

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Much of the success in car sales stems from the ‘follow up’ with customers, but that process gets overlooked far too often. Today on...
sales objections

4 methods to navigate the most common sales objections — Matt...

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Nearly every potential customer you deal with has sales objections or reasons they're hesitant to purchase your product. These objections typically include price, value,...
Matt Easton

Why you aren’t closing more sales (and what you can do...

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When it comes to closing, many salespeople have old, catchy phrases from years past that can make customers feel defensive and frustrated. So, to...