Tag: Mary Barra
Rory Vaden: The Key to Success in Auto Retail | Bob...
On today's CBT Newscast for Tuesday, December 12th, 2017:
Rory Vaden: The Key to Success in Auto Retail
CBT's Jim Fitzpatrick discusses the key to success...
Bill Wittenmyer: What works best: Human connection or technology? | 3...
On today's CBT Newscast for Thursday, November 30th, 2017:
Bill Wittenmyer: What works best: Human connection or technology?
There has always been a battle between what...
How to digitally market to the right people | Mary Barra...
On today's CBT Newscast for Tuesday, October 24th, 2017:
How to digitally market to the right people
For years, traditional marketing focused on reaching everybody. Today,...
Mary Barra: Traditional Owner/Driver Model will Be Around for a Long...
At a recent symposium, GM CEO and Chairman Mary Barra addressed several topics, including the future of the auto industry and how your part...
Are you ready for digital changes? | 5 Ways to Connect...
On today's CBT Newscast for Wednesday, June 28th, 2017:
Are you ready for digital changes in auto? Consumers Are.
Joe Gumm sits down with Sharon Kitzman,...
Why Facebook Live should be used by your dealership
Let's say you're having a super sale and want your customers to know all about it. Have you heard about this thing called Facebook Live...
How to Get Organized with Social Engagement | Improve Your Company’s...
On today's CBT Newscast for Tuesday, June 20th, 2017:
How to Get Organized with Social Engagement
Joe Gumm sat down with Force Marketing's Steve Hardy to...
What Dealers Can Do to Stay Up to Date | Turn...
On Today's CBT Newscast for Thursday, June 1st, 2017:
MIT Study: Dealers aren’t keeping up with technological advances
In a study performed earlier this year, M.I.T.'s...
Mary Barra: Research helps GM to figure out what consumers want
During a recent Q&A at Stanford's Graduate School of Business, GM Chairman and CEO Mary Barra was asked about the car buying habits of...
Daily Newscast: Steve Finlay: Will the SUV trend last? | Revealing...
On today's CBT Newscast for Thursday April 20, 2017:
How long will the SUV trend last?
In this interview with Steve Finlay, Sr. Editor with Ward’s...
