Tag: marketing
5 Ideas to Help Increase Profits Across All Departments
In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
Tracking Your Marketing Campaigns
If your dealership is using Google Adwords, that means you’re tracking phone calls and lead forms, but consumers are using messaging platforms and chat...
5 Tips to Effectively Manage Your Dealership’s Online Presence
Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding...
Ford Dealer in Town of 700 Finishes 33rd in the Nation
EASTON — From the beginning, it was a match made in Ford heaven.
At the end of 2019, following a strong December run, Preston Ford...
4 Steps to Transform Your Marketing Strategies
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be...
Four Free Digital Marketing Training Resources for You and Your Staff
As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...
Creating a Brand Promise
On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...
Advertising with Twitter Video
Your team uses video for Facebook, but have you ever considered utilizing it for Twitter? Brian suggests doing this one thing before going all...
Inspiring Your Customers Through Messaging
On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...
