Tag: marketing
How Autotrader is Encouraging Consumers to Buy Online – Greta Crowley,...
On today’s show, we’re very pleased to welcome Greta Crowley, Vice President of Marketing for Autotrader. In this segment, Greta and Jim tackle Autotrader's...
How Auto Marketing Has Changed Due to COVID-19 – Kevin Frye,...
Today on CBTNews.com for Monday, June 8th, 2020:
How Auto Marketing Has Changed Due to COVID-19 - Kevin Frye, Jeff Wyler Automotive Family
On today's show,...
The Importance of Compassionate Marketing Messaging During COVID-19 – Paul Potratz,...
As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Paul Potratz, Owner of Potratz Partners Advertising. In this segment,...
Focus On The Customer, Not Yourself
In today's tip of the day, Mark Tewart addresses why your focus should be on the customer and how to make sure your ego is...
What Is the Role of a Marketing Manager?
On today's Tip of the Day, Glenn Pasch explains what a marketing manager does to help your dealership.
6 Creative Solutions to Drive Customer Engagement in the Auto Industry
The automotive industry of the United States is expected to spend $14 billion on its digital advertising by the year 2020, with a growth...
Digital Marketing Through Video: How to Do It Well
Video is a powerful sales medium. According to Wyzowl's State of Video Marketing 2020 report, the gains can be tremendous--and unexpected. Wyzowl found that...
How Can LinkedIn Referrals Benefit You?
On today's Tip of the Day, Cory Mosley explains just how important it is to access and engage your LinkedIn referrals and how you...
How Video Pre-Roll Can Complement Your Online Marketing Strategy
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
Testing Lookalike Audiences on Facebook
Want more customers like the ones you have? Brian has a great suggestion using your DMS and Facebook for capturing lookalike audiences.
VIDEO TRANSCRIPT:
Hi, this...
