Tag: marketing

Dealerships across the nation have run low on cars to sell amid the COVID-19 pandemic. Motor vehicle and parts dealers’ sales dropped to a...

In General Motors’ second-quarter earnings call, Mary Barra pointed to GMC and Chevrolet models that will continue to build upon demand for popular off-road...

Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a...

Any time that the automotive industry is faced with turmoil, the pressure is instantly applied for dealers to remain top of mind for consumers....

Thanks to an estimated 80% turnover rate on sales teams, dealership managers know the challenges of efficiently hiring and training new salespeople. One thing that...

Today's Featured Interview: Ohio Dealer Chris Marhofer Discusses Used-Car Inventory Strategy In the midst of the uncertainty of COVID-19, many businesses are just looking for ways...

How do you expand the reach of your dealership's brand? In today's world of uncertainty, it has become crucial to tighten your marketing strategies...

The months of May and June had strong sales numbers across the board for the retail automotive industry, and these results echo the success...

“What is the role of a marketing manager?” This question came up at a recent training event for 20 newer marketing managers. Their experience ranged...

The globe is facing an unprecedented challenge, and in many ways, auto dealerships are in the front lines. Despite the growing popularity of online...