Tag: marketing
Tips for effective vehicle merchandising and marketing
You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on...
Five best practices in handling online leads
In this age of online marketing, automation, lead capture, and CRM response databases, we often lose the basics of handling online leads. Leads are...
Facebook seeks to optimize mobile shopping through new automotive ad initiative
According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is...
Benefits of effective seasonal fixed ops marketing
For dealerships, January through March new and used car sales are usually at the lowest levels of the year - pandemic shutdowns notwithstanding. This...
Moving marketing to an increasingly online environment
Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September...
Pointers in positive messaging from Coca-Cola
Worldwide beverage brand Coca-Cola was quiet as the coronavirus pandemic raged worldwide. Rather than pushing their product, the global leader cut their ad spend...
Four ways to manage your dealership’s online reputation
How important is reputation? If the stats are to be believed, pretty vital. According to the World Economic Forum, more than 25 percent of...
Low-budget marketing tips for your service department
It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle...
How Dealer Body Shops Can Navigate the Restart
In April 2020, traffic volumes across the US were reduced by 30 to 60 percent as COVID-19 restrictions kept much of the public at...
Six Steps to Build a High-Converting Referral Program at Your Store
Social media, video marketing, and email newsletters may be all the rage. Nevertheless, there is a form of marketing that seems to fit the...
