Tag: marketing
Consider more consumer-centered marketing plans as your car dealership reopens
As states begin to reopen officially, dealers should see more traffic on the floors and lots – in theory. It’s welcome news to businesses...
Tailoring your automotive marketing for 2021
Marketing your dealership to your customer has historically been a fairly straightforward task. There are nuances in using data, but the data has been...
Marketing to women in the post-COVID world
We live in unusual times. Today, still in the midst of an uncertain pandemic, people tend to have either an abundance of free time, or no...
Car dealership advertising ideas to drive success despite the pandemic
With COVID numbers continuing to stay high across the nation, many consumers are still shopping from home, and although e-commerce has been around for...
Basic content marketing tips for novice marketers
The SEMrush State of Content Marketing Report showed that "approximately 91% of companies use content marketing." If you are new to the content marketing...
‘Tis the season of giving back – How can cause marketing...
This Thanksgiving, I reflected on all the things for which I’m thankful, as well as the people: family, friends, and the wonderful automotive professionals I’ve...
Dealers United creates holiday marketing offering to help dealers stand out...
Eight in 10 holiday shoppers are influenced by the internet before making a purchase (with search engines being the most influential). Additionally, according to Deloitte,...
Marketing during COVID-19: Five examples of advertising to customers
Is your dealership marketing team finding their balance when it comes to crafting the right advertising messaging during this COVID-19 pandemic? This action can...
New study shows consumers’ motives for dealership service, key marketing tactics
A new study performed by DriveSure and FixedOPS Marketing reveals trends in how customers select a service department, what motivates their choice, and ways...
Automotive marketing study reveals two marketing techniques that boost sales by...
There seems to be a winning combination of marketing techniques that can propel dealers to a significant sales bump. Outsell, a virtual engagement sales company,...
