Tag: marketing
The importance of mastering Google’s Dealer Guidebook for effective digital marketing
Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...
A deep dive into modern retailing personalization for both consumer and...
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies, is joined by the President and CEO of Market Scan,...
3 ways to market your parts department
If you're CVS, Walmart or Costco, people stop by for random things anytime you're open. And the traffic is high. But, as a dealership...
Tips to keep your car dealership’s digital storefront updated
Is your dealership's digital storefront pulling in the number of customers to meet your quarterly plan? Or do you find one department doing all...
Six tips for mastering multicultural marketing at your dealership
Today's consumer looks much different than they did two decades or even ten years ago. According to Deloitte, millennials are the most diverse generational...
The importance of monitoring your ad spend and finding the right...
Like every other department in the car dealership, dealers are having to re-tool their marketing practices to compete in a post-COVID market. Today, we...
How Apple’s latest update could impact your auto marketing
If you’re noticing urgent-looking notifications in your dealership’s Facebook Ads Manager account, you aren’t alone.
Since Apple’s latest iOS 14 update officially rolled out in...
Aspects of an excellent customer experience
One of a dealership’s biggest challenges is tailoring its operations to fit customer needs. In January, JD Power’s Executive Vice President of Strategic Development,...
Ways to effectively market your dealership
Marketing and advertising your dealership can sometimes get complicated. Do you do TV commercials or YouTube? Is online important, or should you ignore it?...
How much value does social media marketing bring to car dealerships?
On the latest edition of Straight to the Point, host Frank J. Lopes is joined by Bob Lanham, Head of Automotive Retail for Facebook....
