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Measuring Website Engagement and New Digital Marketing Metrics

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  On this week's episode of Auto Marketing Now, Brian Pasch goes 'into the lab' to talk about measuring website engagement and new digital marketing...

Beepi: now integrating dealers in online car-buying platform

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Beepi, an online marketplace for buying and selling used cars, has hit a major pothole. The company, which was operating in 16 U.S. cities, plans...

Get your message out with Google’s new expanded text ads

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It’s that time of the year again! The Holiday Season is upon us. And while your friends and family are all thinking about things...

How to take your digital marketing to the next level

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Joe Gumm sits down with Todd Williams, Corporate Director of Digital Development with Castrucci Auto Group

Ford uses Snapchat to launch SUV

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It was hard to miss the message behind Ford Motor Co.’s pop-up event in Hollywood on Monday night. The tiny homes, vignette of Venice...
rental cars

Why being where Millennials hangout (online) will benefit your dealership

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With 80% of car buyers using some form of digital technology to research their options before entering a car dealership, auto dealers face an...

How you can use facebook in your dealership

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Mark Tewart:  People on Facebook want to know more about you and build trust, not necessarily with your dealerships.  So, how personable are you?...

Gifting Prepaid Maintenance Marketing Promotions

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Bottom Line Benefits Drives Retention and Healthier Service Volumes By: Ryan Williams We all know that having skin in a game keeps our attention. Freebies, though...

Gifting Prepaid Maintenance Marketing Promotions

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https://www.cbtnews.com/gifting-prepaid-maintenance-marketing-promotions-2/