Tag: marketing

Websites are essential components of a business strategy. In the late 1990’s they were “digital business cards,” primarily informing customers about the offerings of...

I find it interesting that many businesses still are not aware of the impact digital marketing has on their bottom line. Many feel they...

In today’s car-buying climate, the necessity to shift a new car off the lot has never been greater. New sales are now falling below expectations...

 On this week's episode of Auto Marketing Now, Brian Pasch walks you a couple digital marketing enhancements that you can use in order to...

Decades ago, most people were only exposed to advertisements on television screens, magazines, billboards. In the span of the past twenty years, the way...

This article was originally posted in the September Issue of Car Biz Today Magazine. New-car sales may have been down this year, six percent at...

As a car dealer, unless you're wearing a shirt or hat out in public advertising your store, it's hard for some people to actually...

On today's CBT Newscast for Monday, September 25th, 2017: CBT Automotive Roundtable CBT's CEO Jim Fitzpatrick sits down with dealers and managers from four high-volume Atlanta...

Social media has completely changed the way businesses run. It allows companies to have a more effective channel through which they can create connections...

On today's CBT Newscast for Friday, September 7th, 2017: Ricky Lopez on driving more Hispanic car buyers to your website and dealership Ricky Lopez, CEO of...