Tag: marketing

From research to purchasing decisions, consumers are becoming more interested in doing the whole process on their own. They prefer things to be entirely...

All press release formats are basically the same, however, how the content is presented should stand out and make your company look proficient and...

As a car dealer, you need to ensure your customer’s know what vehicles you currently have on your lot and if you are offering...

As far as SEO content on your website, the holidays aren’t any different than any other time of the year. Regardless of the time,...

Your Brand Values set you apart from the competition. Often brand values are intricately intertwined with marketing and business development strategies. Brand values are...

Training and professional development are essential to staying up-to-date on industry trends. From new automobile technologies to consumer buying habits, the automotive industry is...

Regardless of your profession, chances are that you’ve been working on expanding and improving your self-brand, especially self-branding for car salespeople. Self-branding, in simple...

New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales...

When it comes to marketing, industries have aligned themselves with the "Four P's": Product, Price, Promotion, and Place, otherwise referred to as the "marketing...

On today's CBT Newscast for Monday, November 20th, 2017: How the digital age has changed the Four P’s of marketing When it comes to marketing, industries...