Tag: marketing
Is Your Digital Marketing Plan Reaching its Full Potential?
The NADA Show 2018 is quickly approaching and companies cannot wait to introduce what they have been working on over the last year to...
How Should You Be Sharing Content On Your Dealership’s Social Media...
Sarah Epstein, Director of Social Media at Cars.com gives insight to what content you should be sharing on your dealership's social media accounts and how...
Data Shows Increase in Online Engagement in Scheduling Appointments
A dealerships' online engagement and technology needs to be keeping up with how customers are using theirs. Jim Roche, Division Vice President of Marketing...
Should we go after new customers?
Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company...
Google’s New AMP Formats for Email and How They Could Benefit...
Many drivers struggle with remembering oil changes and service tune-ups for their vehicles causing improper maintenance. Unfortunately, we can't always remember everything and if...
Do You Need a Marketing Audit?
If you are wondering if you need a marketing audit, you probably do. When you are starting to see less revenue coming from your...
Unlock the Data Within Your Dealership
The automotive industry is jam-packed with data that allows dealerships to continue on improving. However, there can be a number of situations when the...
Marketing Strategy for Small Town Dealerships
Automotive dealerships in small towns face different challenges than those that are in larger, more prominent, cities. In larger cities, sales are correspondent with...
Elise Kephart: How video impacts sales and service
As we witnessed once again from the Super Bowl this past Sunday, videos are a great way to promote something. Of course, we saw...
Social Media Advertising
Does social media really help sell cars? Glenn says “Yes”, but you have to know how to properly use it.
