Tag: marketing
Strengthen car shopper confidence with transparent penny-perfect payments
The financing process during the car buying journey often causes the most friction for car shoppers, especially when buying online. Consumers today demand trust...
How this Wis. dealership is leveraging 8M+ views on TikTok to...
A dealership in Milwaukee is gaining popularity and quite a following on the social platform, TikTok. Audi Milwaukee, as they are also known on...
3 essential questions business owners need to ask about their marketing...
Are you struggling to effectively market your business? If so, Mike Michalowicz, serial entrepreneur, leader of two new multi-million-dollar ventures, and author, recommends asking yourself...
Remarketing and retargeting your online parts customers
Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are...
The real cost (and value) of social media advertising options
Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising...
Key components your dealership needs for a robust digital marketing strategy
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains how to make plans for digital marketing strategy as you...
The best practices for car dealers to spotlight in preparation for...
The new year is approaching, yet many car dealers are still dealing with the effects of the COVID-19 pandemic. Today on Inside Automotive, we’re...
How to improve email marketing effectiveness in 3 simple tips
When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata....
Auto retail veteran Jim Ziegler discusses where the industry is headed...
Early this year we spoke to the President of Ziegler SuperSystems, Jim Ziegler, aka the Alpha Dawg, to get his perspective on the industry’s...
Are car commercials by dealers an effective marketing tool?
Manufacturers film car commercials with big-name talent. Think Matthew McConaughey behind the wheel of a Lincoln during the Superbowl intermission. But it’s well known...
