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content calendar

Does Your Marketing Department Need A Content Calendar?

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Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this...
Facebook

How Dealerships Can Leverage Organic and Paid Content on Facebook and...

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There is no slowing down for Facebook and Instagram. By 2019, Facebook, the world’s largest social network with 2.2 billion monthly active users, will account...
voice search

Voice Search Engine Optimization for The Automotive Industry

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As the way of the Internet and technology, companies need to continually update their services to best suit the needs of their customers. As...
marketing

The 7 Circles of Internet Sales Success – Marketing Circle

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On today’s episode of Progressive Retail, Cory Mosley discusses the Marketing Circle and explains the meaning of "net negative ROI" as he continues his...
traditional advertising

Why Traditional Advertising Efforts Are Not Dead

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Dealership owners are constantly in a limbo trying to decide which advertising means and methods will get them the highest results. Some find that...
Brian Pasch

Brian Pasch: Metrics, Attribution and Relevant Marketing Strategies

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  Joining CBT Automotive Networks on the NADA Showroom floor is Auto Marketing Now's, Brian Pasch. We ask for his thought on this years NADA Show and how...
David Kain

David Kain: What Digital Retail Trends To Look For After The...

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David Kain, host of Kain & Co., stops by and chats with CBT News from the NADA Show in Las Vegas where we ask...
attract and convert

Bells & Whistles May Not Attract and Convert

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Here’s a silly question for dealers and managers: Do you ever look at your website and think it’s stale or boring? Of course you...
marketing

Intelligent Advancements in AI, Attribution, and Ad Securities: The Future of...

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Knowing where your money is being spent and tracking its profitability is in high demand at every dealership. Andy MacLeay, Director of digital marketing...
artificial intelligence

Eric Brown: The Future of AI and How to Win with...

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"AI will have an impact on every area within a dealership throughout the automotive retail industry." Eric Brown, President of LotLinx, talks with CBT...