Tag: marketing

Selling to older women. Is there a different dynamic? What are they buying? How do they shop? According to ImmersionActive.com the peak age of vehicle...

Is your car dealership spending money on marketing to make money on investments? Brian Finkelmeyer, Director of Conquest at vAuto, chats with Jeremy Beaver, Chief...

Automotive is getting smarter about applying a traditional approach to retail: scarcity marketing. Both dealers and customers stand to benefit. Retailers have relied on scarcity...

Whether they use it to look up your address or scour it to compare you to your competition, your website is the most public...

Whether you are categorized as a large or small dealership, a price of free always sounds good. It looks even better when you can...

Jim Fitzpatrick sits down with Chris Snellgrove with Digital Media Nation to talk about reputation management, the customer experience, and marketing on CBT News. Chris...

Attention Dealers, Leaders, Managers and Business owners: Wouldn’t it be absolutely fantastic if you had easy access to experts from different areas of the...

Linking the automotive industry together allows the community to better share news, practices and everything in-between. Helping to take that connectivity and knowledge to...

Brian Pasch takes a break from writing his next book and training industry leaders to sit down with CBT Automotive Network about digital retail...

Onstage with the CBT Network at Digital Dealer 24 is Dan Moore, President of VistaDash, who talks with our news crew about how his...