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marketing

The 5 Best KPI’s to Boost Marketing ROI

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One of the questions auto retail marketers often ask is, "How do I know if my marketing campaigns are delivering ROI?" Unfortunately, the question doesn’t...
marketing

Marketing For Your Dealerships End Of The Year Sales

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Every year, as soon as the third quarter comes to an end, the floodgates seem to open with the customers being in generous moods....
marketing

What Marketing Efforts Should Be On Your Radar Going Into 2019

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With the end of 2018 fast approaching us, it’s time to start thinking about your dealerships marketing efforts going into 2019. From your marketing...
social media

Four Tips for Optimizing End-of-Year Marketing

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It is hard to believe that December is again on the horizon. The holiday and the end-of-year rush is in full swing, and consumers...
baby boomers

Selling to Baby Boomers in 2019

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If you see enough commercials, it might seem like the only generation with money and spending potential are Millennials. While Millennials offer tremendous potential for...
cable tv

The Power of Cable TV Advertising for Auto Dealers

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If you really want to impact auto sales, you need to impact the shopping process early. A recent study found 86% of auto buyers...
black friday

How To Market Your Dealership To Win On Black Friday?

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Black Friday is typically one of the busiest shopping days of the year as it kicks off the holiday season. Around 30% of the...
hispanic

How Your Dealership Can Tap into the Growing Hispanic Market –...

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According to Dealer Marketing Magazine auto purchases by Hispanic buyers are on track to double from 2010 to 2020, growing at a pace of...
advertising agencies

Why Should Your Dealership Invest In An Ad Agency?

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Regardless of what industry your business is in, you probably already understand that advertising and marketing are crucial aspects of the growth and success...
branding

5 Reasons Why You Should Focus on Branding Your Dealership

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A common misconception is that branding revolves around a slogan or a logo. Though these might be key elements of the process, it does...