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Sokal

The Latest Digital Marketing Trends in Retail Automotive – Mark Sokal,...

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On today’s show, we welcome back Mark Sokal, CEO of Sokal Digital Advertising, a powerful marketing agency with over 100 employees and well over...
Force Marketing

John Fitzpatrick of Force Marketing Discusses Digital Marketing for Dealers

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At NADA 2019 We spoke with John Fitzpatrick, President and CEO of Force Marketing to discuss what the Force team has planned for 2019.   To...
Facebook

Facebook Enhances Their Already Powerful Targeting System to Help Auto Dealers...

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What comes to mind when you hear of Facebook? Do you define it as just a social network? A platform for telling others about...
Brian pasch

NADA 2019: Brian Pasch and Expert Panel Discuss Automotive Digital Retailing...

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While at the NADA 2019 show Brian Pasch, Host of Auto Marketing Now on CBTNews.com sat down with a panel of industry leaders to...
super bowl

Why Are Auto Companies Paying the Big Bucks to Run Super...

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When an ad during Super Bowl runs for thirty seconds, advertisers spend around $5 million to gain this privilege. Since 2007, this price has...
dead-end

How To Avoid Dead-End Marketing Strategies At Your Dealership?

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If your dealership is looking to make more money and profit, then it’s important for you to learn the ways to spot dead-end strategies...
marketing

The Digital Marketing Tool That Should Be at The Top of...

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Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown...
Auto Marketing Now

Focusing Less on Conversions and More on Outcomes

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On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.
marketing

Top 5 Trends For Marketing Strategies In 2019

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Marketing is still one of the best ways to spread awareness for a product, service or brand. With an ever-changing landscape when it comes...
Auto Marketing Now

5 Observations from Measuring Consumer Engagement on Dealer’s Websites

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  On this episode of Auto Marketing Now, Brian shares 5 observations that have changed his thinking on digital marketing strategy based on the data...