Tag: marketing
How To Properly Use Social Media To Build Your Talent Pool
Recruitment has evolved tremendously over the years. It no longer just involves recruiters caring about ideas like the person-organizational fit, talent acquisition, and organizational...
Get More Quality Digital Marketing Leads with These Strategies – Jonathan...
Jonathan "JT" Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate...
The Hierarchy of Marketing on Your Website
In today’s marketplace, dealerships need to be customer centered, responsive, and agile to be successful. The internet opened up a new era that transformed...
How to Create the Best Car Buying Experience for Your Customer...
Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at...
Quick Changes To Make That Can Increase Your Lead Generation
Without leads, the likelihood of your business failing skyrockets. Leads are qualified prospects that have the ability to run into customers, but more than...
How to Create a Truly Unique Selling Experience at Your Dealership...
Every dealer knows that in order to disrupt your competition and stand out in the market, you have to be unique. Here to tell...
Cody Tomczyk of Force Marketing Discusses The Biggest Marketing Opportunities your...
Cody Tomczyk, Vice President of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair discuss how video is now the...
Accelerated Mobile Pages
On today's episode of Auto Marketing Now, Brian goes over accelerated mobile pages, or AMP, an important technology used to improve mobile pages as...
Evaluating Your Dealership’s Marketing Team and Advertising Spend (Part 2) –...
On today's show, we continue our conversation with Glenn Pasch, CEO of PCG Digital where they have recently done over 50 audits with dealers to...
Things Dealers Can Do in Hard Times
Brian talks about the headwinds that dealers will be facing later in the year as well as some things that dealers can do in...
