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Is Your Marketing Budget Ballooning? Here are Four Ways to Cut...

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It is an understatement to say that marketing has become a pivotal part of the sales process. Years ago, ads and billboards did the...
video marketing

Beneficial Video Marketing Strategies For Your Dealership

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Marketing and automotive retail is an increasingly omnichannel atmosphere, with videos being an essential and potent tool. Around 90% of consumers state that watching...
search campaigns

Inspecting Your Paid Search Campaigns

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On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...
facebook

Are Your Facebook Ads Clean?

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 Are your Facebook ads clean? What does that even mean? On today's Tip of the Day, Glenn Pasch explains why images are important and why...
customer

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing...

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How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot...
social media

6 Video Ideas for Social Media Outreach

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Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers...
service department

Five Critical Marketing Tactics to Get More Customers Visiting Your Service...

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By 2020, the collective money that consumers will spend on aftermarket parts and services is expected to grow to $722.8 billion. One primary reason...
video

5 Reasons Your Dealership Needs Video Now

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If you’re not utilizing video as part of your overall marketing strategy – you’re falling behind.  It not only adds depth to your marketing,...
digital marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

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Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of...
social media

Social Media: The 5 Dos and Don’ts Your Dealership Marketing Team...

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Connecting with customers via social media requires a different mindset from other forms of marketing because the goal is to create an ongoing two-way...