Tag: marketing
Creating a Marketing Strategy with Cable TV Advertising
On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...
Using Data Sources to See Who Visits Your Website
On this week's episode of Auto Marketing Now, Brian Pasch talks about doing more with the visitors that come to your website, using data...
Why Dealers Should Invest More of Their Time into Important Marketing...
If you are a Dealer and you are currently delegating your advertising and marketing, stop it! By delegating all of your advertising and marketing responsibilities,...
Marketing and Sales Attribution
On this week's episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies...
Four Ways Your Dealership Can Use a Sales Funnel
The world of marketing is never without its jargon and buzzwords. For the past five years, you might have heard the term “sales funnel”...
Using Social Media to Recruit Top Dealership Talent
Employee recruiting has certainly come a long way from the days of having to walk into an employer’s office and hand the hiring manager...
The Sales and Conversions Benefits of Target Remarketing
If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your...
Vanity Metrics: The Snake Oil of Marketing
Some time ago we partnered with a production company to start a new show on TV which promised to boom the business. We hired...
Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...
Making Social Media Marketing Part of Your Dealership’s Overall Culture –...
On today’s show, we’re pleased to welcome Rudy Tremenio, but you probably know him better as El Patronn, Managing Partner at Brooklyn Mitsubishi.
VIDEO TRANSCRIPT:
Jim...
