Tag: marketing
Addressable Advertising on Cable TV
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
Why Direct Mail Marketing Needs To Be Part of Your Marketing...
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing...
Using Facebook as a Branding Tool
TV and radio bring a lot of awareness to dealerships locally. However, it can be really expensive. Brian suggests using Facebook to promote local...
Improve the ROI of Remarketing Campaigns
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts...
Questions to Ask a New Agency Partner
Dealers receive dozens of calls a week from companies attempting to sell marketing services or technology to power their online strategy. Dealership managers should...
Retargeting for a Bigger Impact
Why is your dealership choosing to retarget people who have visited your website for two seconds? Brian explains how retargeting serious inquiries with banner...
Digital Marketing 101: Do You Have a Handle on the Basics?
Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it...
Improving Account Retention in the Vendor Community
On today's episode of Auto Marketing Now, Brian Pasch goes over why members of the vendor community need specific training to improve their account...
Why Aren’t There More Women General Managers?
After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read...
The CAPI Strategy: Built to Help You Win
Are you wondering what to do next? What can you do this month that you didn't do last? Cory Mosley has a strategy built...
