Tag: marketing tools
Are car commercials by dealers an effective marketing tool?
Manufacturers film car commercials with big-name talent. Think Matthew McConaughey behind the wheel of a Lincoln during the Superbowl intermission. But it’s well known...
Maximizing dealership marketing ROI for the long-term
While new vehicle registrations reached a 10-year high in March and some dealers benefited from record-breaking sales and profit margins in 2020 and into...