Tag: marketing strategy
General Motors’ Deborah Wahl to retire from position as CMO
Deborah Wahl, global chief marketing officer at General Motors, is leaving the company.
The information was confirmed by a GM spokesman, who stated that Wahl...
Conducting a thorough marketing audit at your car dealership
How do you know your dealership marketing policies are effective? Is your dealership marketing team following industry best practices? A marketing audit is an...
The best brands for turning first time buyers into loyalists according...
S&P Global has revealed the automakers which succeed the most at transforming first time buyers into brand loyalists.
The study, published Monday, used consumer behavior...
New to automotive marketing analytics? These 3 options can help you...
In the past, traditional marketing was based a lot on trial and error. Dealerships would try different tactics and then wait to see what...
6 effective call to action ideas car dealerships can try today
Your dealership's goal is to get customers through the door and behind the wheel of a new car. But how do you go about...
What Lexus and Marvel can teach us about dealership advertising
Digital and dealership advertising are crucial topics for auto professionals to understand. Mia Phillips is the Senior Manager of Advertising and Media at Lexus....
5 ways to align your auto marketing strategy with customer needs
When it comes to marketing, the customer is always right. But what happens when the needs of the customer and the business are out...
Key components your dealership needs for a robust digital marketing strategy
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains how to make plans for digital marketing strategy as you...
Why car dealers need to focus on increasing customer loyalty today
Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped...
How should car dealers market their service department?
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with CEO of Fixed Ops Digital, Owen Moon. Lopes gets...
